What we measure
Activation, conversion steps, retention windows, and feature adoption tied to shipped work.
Insights map
How we move from raw product behavior to decisions your team can schedule.
Working rhythm
Four passes through your application
This is the same sequence we use on instrumentation and funnel engagements — adapted to your release cadence.
Discovery walk
We sit with product and engineering to list critical paths, known blind spots, and decisions that currently rely on gut feel.
Schema draft
Events and properties are named for outcomes, versioned in writing, and checked against what your stack can emit cleanly.
Funnel & cohort read
We rebuild primary funnels and a retention view, then separate friction from intent before recommending experiments.
Reporting cadence
A durable dashboard plus a short weekly narrative so leadership sees what moved — without vanity metrics.
What we skip
Ad-auction optimization, fake urgency dashboards, and checkout tooling — we stay in application analytics.
Where you go next
Pick a service that matches your gap, or write us with your current schema and a question.